Facial Cleanser: What You Need to Know

Facial Cleanser: What You Need to Know

Did you know that the secret to healthy glowing skin boils down to an excellent cleansing routine? Washing your face may seem like a no-brainer to some, but believe it or not, many people tend to skip this step prior to getting their beauty rest! However, with an infinite number of skincare products available in the market today, we understand that the beauty industry might be a little intimidating, to say the least. Now, there are some exceptional products out there that are truly amazing like night creams, lotions, toners, face masks, and jade rollers, but today our main focus is going to surround one of the most important products that should be included in every beauty arsenal: facial cleansers

Keep reading – we will tell you everything that you need to know!

What Is Facial Cleanser?

Cleansing your face should be an integral step in your skincare routine. It helps to remove excess oil, sweat, makeup, dirt, and dead skin cells from your skin allowing your complexion to breathe. It should essentially be the foundation of your skin care regimen and be used prior to applying any serum, hydrating moisturizer, eye cream, and or makeup on your face. Some of the benefits found from a facial cleanser are:

Removes Bacteria, Dirt, and Dead Skin Cells

As you are exposed to different elements throughout the day, unwanted contaminants build up on your skin such as dirt, pollutants, debris, and bad bacteria. A face cleanser is a great way to wash away these contaminants. Once your body sheds the dead skin cells it can start producing new skin cells, which can help to prevent nasty breakouts down the road!

Improves Skin Care Product Absorption

Did you know that if you do not cleanse your face to remove the excess buildup of dirt, dead skin cells, and bacteria prior to applying other products, then you are essentially throwing your money out the window? When you do not cleanse your face, a barrier of grime will sit on the top layer of your skin, not allowing any of your products to break through to get absorbed by your skin. Do yourself and your wallet a favor and use a facial cleanser to help improve your skin's ability to better absorb your other skincare products like sunscreen!

Helps to Keep the Skin Hydrated

Dehydrated skin tends to look and feel rough, aged, and wrinkled. The best facial cleansers for anti-aging include ingredients like hyaluronic acid, glycolic acid, glycerin, and Vitamin C. Proper and regular cleaning of your skin will help to maintain the pH level, leaving it soft, supple, and rejuvenated.

Facial Cleanser Vs. Facial Wash

Like we mentioned a little earlier, there are a ton of beauty products that are available on the market today. Although similar, a facial wash is not the same thing as a facial cleanser. Here are some of the differences to avoid confusion: 

  • Facial cleansers can be used daily to act as a makeup remover and to clean any other materials from your face. Even waterproof eye makeup is no match for the best facial cleansers! 
  • Facial wash can be used as a substitute for soap
  • Facial cleansers tend to be gentler than face washes and soaps
  • Facial cleansers do not contain the skin-irritating ingredient sodium lauryl sulfate which is commonly found in foaming soaps, face, and body washes. 

A facial cleanser is made to hydrate, purify, and soothe your skin. The texture is typically creamy, watery, gel-like, or milky. A facial wash is made to deeply clean your pores. The texture is often foamy or will lather into a foam when applied to damp skin. 

Both products are great but as you can see, they do serve different purposes! Another common product that people often confuse with a facial cleanser is an exfoliating cleanser. A cleanser merely cleans the dirt off your face while an exfoliator scrubs the dirt along with any old dead cells left on your skin. Exfoliation is not safe to use every day as it tends to be much harsher than a facial cleanser. 

Skin Types

You are as beautiful as you are unique. No two people are exactly the same, meaning that there is no one-shoe-fits-all skincare product. Bacteria, dirt, dead skin cells, pollutants, and other harmful contaminants affect the skin differently depending on whether your skin is dry or oily for an example. 

To determine how to best cleanse your face, it is important to understand your skin type! According to dermatologists, these are the most common skin types:

  • Oily skin – if you have oily skin then you are in luck because most facial cleansers are oil skin-friendly! If you tend to notice a great deal of shine on your forehead and deal with acne breakouts from time-to-time, then you most likely have this skin type. Stick with oil-free or water-based facial cleansers to help balance out the excess oils that naturally occur within your skin. If you are not acne-prone, feel free to try a cleansing oil. The healthy oils will help to draw out impurities leaving your skin feeling smooth. 
  • Dry skin – if you have dry skin, then you know firsthand how uncomfortable it can be when your skin feels tight. Facial cleansers are great for those with dry skin because they are gentle. They will not strip the remaining moisture balance in your skin. Oil-based gel cleansers and cream cleansers tend to be the best face washes for those with dry skin. 
  • Acne-prone skin – similar to oily skin, acne-prone skin needs a facial cleanser that will balance oil levels in the skin while treating breakouts. If you have this skin type, stick to facial cleansers that have antibacterial and anti-inflammatory properties to help fight breakouts, and soothe the skin. Oil-free and sulfate-free water-based foaming cleansers are best and you should stay away from rough exfoliating scrubs. Some cleansers even have salicylic acid in them, which is a topical acne treatment. 
  • Sensitive skin – sensitive skin tends to be one of the trickier skin types to treat. It is especially important to stick with a gentle cleanser and become fully aware of the ingredients. Be sure that your facial cleanser does not contain any irritating or potentially harmful ingredients like parabens, dyes, fragrances, etc. Stick to facial cleansers made from high-quality and all-natural ingredients. Botanicals, essential oils, and plant extracts are common ingredients found in natural cleansers designed to soothe and cleanse sensitive skin. 
  • Combination skin – if you have a little bit of everything, oil, dryness, sensitivity… then you have a combination skin type. The best facial cleanser for combination skin is one that will provide an adequate amount of hydration, acne-crushing ingredients, and a mixture of oil and water like micellar water - but better! 

The Do’s and Dont's

Sure, cleansing your face might seem simple enough, but did you know that there is a little bit of technique involved? Here are some of the dos and don’ts of facial cleanser:

  • Do not cleanse your face with dirty hands – if you are going to touch your face, make sure that you wash your hands first to avoid transferring any more bacteria from your fingers to your face
  • Do not be rough with your face – it is so important to treat your face kindly. This means that there is no need to harshly scrub your face in a rough manner. Be gentle. 
  • Do not over-cleanse your face – unlike many skincare products, a daily cleanser is gentle enough to be used two times a day. Avoid cleansing your face any more than that. One time in the morning and once again at night should be enough. 
  • Do not use hot water – while using ultra-hot water to cleanse your skin might feel amazing, it is not one of the best options. Many people do not realize this but hot H20 can actually strip your skin of essential oils, leaving your skin to feel dehydrated. If the water is too hot the next time you are cleansing your face, make sure to turn the dial down a notch – lukewarm water is best. 
  • Apply moisturizer before drying off – did you know that according to the American Academy of Dermatology, the best time to apply moisturizer is when your skin is still damp after cleansing? Before grabbing a towel to dry completely off, apply your moisturizer to your skin. After your face is cleansed, impurities will have washed away helping your moisturizer to easily absorb into the skin. 
  • Treat facial cleansing like a massage – when using your facial cleanser, gently use the tip of your fingers to massage your face wash into your skin. Use small circular motions and use light pressure before rinsing off with water. Not only will this help your cleanser to penetrate deeper into your skin, but it feels incredibly relaxing. 
  • Do not rub while drying – we can not stress the importance enough about being gentle with your skin! After a warm shower, avoid aggressively trying to dry yourself with a towel. Instead, gently pat dry your complexion. 


If you are not cleansing your face already then you should be! Facial cleansers are an easy way to improve your skin tone and elasticity, provide pH balance, thereby brightening, moisturizing, purifying, smoothing, and rejuvenating your skin. When you are looking for a product that is best for you, stick with a company that uses high-quality and natural ingredients like those found at TRUST Beauty! Having perfectly flawless skin might be tough, but you are on the right track with a facial cleanser. We highly recommend adding this to your skincare routine!

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