The TRUST Beauty Skin Care Story
In 2007, our founder, Tom Murphy started his career in the skin care industry as the manager of a sales team for an up-and-coming cosmetic company and eventually went on to become the chief operating officer, overseeing all aspects of manufacturing, sales, and marketing. Admittedly, the products he was selling effectively altered skin to look firmer and less damaged but they did so with unnatural chemicals.
Over the years, he started to realize that the skin care industry was falling short on their promises. So, in 2012 Tom branched out to start his own distribution company called ESG Skincare, which also sold a variety of professional products and equipment to spas and doctor’s offices around the country.
As the sole owner of his distribution business, Tom studied market research which suggested a huge group of women was being overlooked by the big skincare companies. Many professional women are concerned about their appearance, but rarely visit spas or estheticians because they’re just too busy!
Tom’s wife, Kelly, is in this category of women. She takes care of herself and remains mindful of her appearance. But, with two teenage boys, a husband, a labradoodle dog, and a professional career, she just doesn’t have time for spas or estheticians. She also has expressed discomfort with the idea of chemically altering her skin to look younger.
This eventually led Tom to start developing TRUST Beauty. The idea was to have a very simple, effective, and affordable skincare line, good for most skin types, that didn’t contain the toxic chemicals that most companies are using in their products.
Our Core Principals
The foundational principle of TRUST Beauty is that skincare does not need to be complicated. There are universal truths which govern skincare, no matter the skin type:
- Skin must be washed regularly
- Occasional exfoliation is beneficial
- Skin should be hydrated day and night
- Essential nutrients need to be replenished
- Skin should be protected from external and internal stressors
It’s time to demand a change in the skin care industry!
The passion behind the TRUST Beauty project is to create skin care products that don’t aim to chemically alter your skin, but rather to support your skin’s own natural defenses.
TRUST Beauty is an all-natural skincare line that uses plant extracts called adaptogens to help your skin respond to stress. Their ingredients include aloe, a proprietary blend of adaptogens, vitamins, peptides, and plant extracts. It aims to help your skin adapt at any age.